From discovery to optimization, I drive products through the complete lifecycle.
Discovery — User research & market analysis
Strategy — Roadmap & prioritization
Design — UX/UI & prototyping
Development — Agile execution & QA
Launch — GTM & enablement
Optimize — Analytics & iteration
Core Principles
End-to-End Ownership — Full accountability from discovery to optimization.
Bias Toward Action — Rapid iteration over perfect planning.
Technical Depth — Bridge strategy and execution seamlessly.
Outcome Obsession — Every decision tied to measurable results.
The Strategic Builder Advantage
I don't just lead products; I deliver compounding value. By combining deep data analytics with an agile execution mindset, I've scaled products from five to 10,000+ users and transformed "blocked" projects into high-retention success stories.
Career Journey — Building Products Across Industries
7+ years of full-lifecycle product ownership spanning AI, ESG, Commerce, FinTech, Logistics, and more.
Built AI-first product suites for ESG, commerce, compliance, fintech behaviour, and community systems. Led multiple enterprise efforts and client integrations.
10+ Projects Led
+30% Repeat Business
+20% Client Retention
-40% Cross-team Errors
Key Highlights:
Directed full product lifecycle: pre-sales → launch → post-deploy
Ran 10+ projects concurrently; acted as Scrum Master
Led client onboarding during agency transitions
Boosted client retention via analytics & feature pitches
Removed cross-team misalignment across dev, QA, UI/UX, marketing
Domain Expertise at AtliQ
ESG — RAG Data Pipelines: Natural-language → MQL translator for ESG reporting. 60% faster report generation, audit-ready queries, zero DS dependency.
Marketplace Ethics & Wellness: Trust-verification AI + credential audits. 95% practitioner verification, 3x user retention, cross-border compliance.